Localization is the process of producing or adapting your company’s software, documents, marketing materials, and websites for the particular cultural and linguistic needs of the target market you desire to enter. This process is one of the most important components of successfully taking your products and services into international markets.
According to Internet World Stats, there were a little over two billion people using the Internet as of March 30, 2011 (). Of these, over 500 million use the Internet in English. In other words, there are over one billion people on the Internet who view online content in a language other than English because English is not their native language. Therefore, if you want to increase sales, as well as your influence and reputation in both domestic and international markets, then localization is no longer a suggestion, but a necessity.
Native Language Preference
It is important to stress that …